Artisans play a significant role in preserving culture and ancient heritage, and they are truly valuable individuals who dedicate their efforts to making their country proud. Today, India's art, architecture, and creative people, driven by zeal and enthusiasm to make a difference, have garnered global recognition. Whether it's about Vogue or any other major global fashion event, our artisans' hardships and craftsmanship have etched our country's name everywhere. In this blog, we will present a form of art that originated in the small Rajasthani village of Bagru, which also inspired its name. The artisans involved in this Bagru art play an important role in creating the best masterpiece out of the raw material. In this blog, we are going to unveil the beauty of Bagru print and the global community that is taking forward this tradition.
Art of Bagru print

The artisans oversee the Bagru print, a transitional textile printing art. In the small village of Bagru, the people of Rajasthan put down efforts in precision and detailing to turn the raw material into a classic masterwork. Artisans carved the wooden blocks, dipped them in natural dye then stamped onto the fabric with attention to detail. The fragrance of natural dyes fills the atmosphere with raw flower petals and organic species. These kinds of fragrances have non-allergic properties that don’t harm the body and provide a cozy and lively experience. For centuries, generations have passed down this art, and it continues to this day. The commitment and promise to showcase the bagru craft that enriches human spirits for the young generations is a message to keep Indian art alive in their hearts.
Community significance: Bagru print artisans and enthusiasts

Bagru printing is an ancient fabric printing technique that is more than just a craft; it is a tradition that has endured through generations, competing with modern fashion. When the artisans come together, they form a community. In this community, you may find a different level of artisans; some are amateurs and some are experts. Some artisans have received instruction in this bagru art, while others have gained a detailed understanding of the bagru hand block printing process. This community plays a crucial role in preserving and promoting India's rich ancient tradition and heritage on a global scale.
The importance of traditional art and community is paramount. Here is why:
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Preservation of Ancient Tradition
The artisans are responsible for preserving the age-old tradition and craftsmanship. Ancient art, such as Bagru hand block printing, serves as an identity for the artisans and is what sets them apart from others. They have been the industry's front-runners for centuries, introducing this art to the younger generation. Artists impart to future generations the belief that art should not fade away with time.
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Shared knowledge and innovation
For the artisans, their entire life revolves around educating others about their craft. Generations have passed down the technique of bagru print. Artisans are always open to sharing knowledge about bagru printing and making innovations by incorporating bagru print techniques or methods. This allows the artisans to evolve as time passes. The next generation of artisans has inherited the bagru print art from their ancestors.
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Economic empowerment
The artisans derive economic benefits from their bagru print art, which they either supply or trade for high prices. Furthermore, DMAASA has incorporated this Bagru print technique into their home decor and textile products, providing an indirect way to support artisans.
- Promoting sustainability
During ancient times, we understood the importance of nature and made it a priority before anything else. The use of organic and natural materials in the making of bagru print dress material or bagru print fabric ensures no harm to the environment. As a result, this promotes sustainability and eco-friendliness. Today’s preservation is tomorrow’s secure and healthy future. During the making process, the artisans prefer natural materials that foster sustainability and comfort.
- Cultural exchange and global connections
The artisans are the foundation for bridging cultural gaps within and outside the country. Introducing unique bagru art to the world brings them to one place where they can share a common interest among art enthusiasts and artisans. Bagru print, a new form of art in Rajasthan, piques curiosity and has a huge impact on people, setting a global benchmark.
How does DMAASA contribute to this art and craftsmanship?

DMAASA is a well-known brand that sells home-living items to its customers. Every home decor and textile product from DMAASA showcases a reflection of ancient art and heritage. DMAASA collaborates with artisans to craft unique, customized home decor and textile products in bulk. They distribute their products across national and international borders. Promote them on their social media accounts, too, so that people can see the real makers. Introducing the artisans to the audience brings a feeling of gratitude and privilege. They have the best home decor and textile items made from Bagru print fabric, and you will witness the precision in quality, meticulous attention to detail, and mastery of the art.
Conclusion
We cannot overstate the importance of community in Bagru printing. This ancient art form stands and thrives on a foundation. The sense of belonging, shared purpose, and mutual support within the community of Bagru print artisans and enthusiasts ensures the preservation, evolution, and global appreciation of this beautiful craft. By nurturing and strengthening this community, we help safeguard the legacy of Bagru printing for future generations.